Hemlock GroveChile & Columbia Festigames
NETFLIX
NETFLIX LATAM
NETFLIX WANTED TO LEVERAGE REAL ESTATE AT FESTIGAME, AN ANNUAL TRADESHOW AND GAMING CULTURE EXPO HELD IN SANTIAGO DE CHILE.
THE CLIENT ASKED FOR BIW’S ASSISTANCE IN PROVIDING A UNIQUE, INTERACTIVE MARKETING EXPERIENCE TO FESTIGAME ATTENDEES WITH THE GOAL OF DRIVING BRAND RECOGNITION AND GENERATING INTEREST FOR THE SEASON 2 RELEASE OF HEMLOCK GROVE, AN ORIGINAL NETFLIX SERIES.
THEY ALSO REQUESTED A SOCIAL MEDIA TIE-IN TO INCREASE AWARENESS OF NETFLIX LATAM’S ONLINE PRESENCE.
FESTIGAME COLOMBIA EXECUTED THE SAME IDEA WITH VERY MARKED RESULTS.
MORE THAN 2,000 ATTENDEES STOPPED BY THE HEMLOCK GROVE BOOTH.
1,000 RECEIVED HEMLOCK GROVE SEASON 2 POSTERS, AND 450+ ACTIVELY PARTICIPATED IN THE INTERACTIVE PHOTO EXPERIENCE.