Mobile Advertisement Character Hand Adaptation

MOVISTAR CHILE, WITH MORE THAN 3 MILLION CUSTOMERS SUBSCRIBED TO ITS MOBILE AND FIXED SERVICES – FROM BROADBAND AND TELEPHONY TO PAY TV – WANTED TO ANNOUNCE A NEW PARTNERSHIP BETWEEN NETFLIX AND TELEFÓNICA.

TELEFÓNICA CUSTOMERS WOULD SOON BE ABLE TO SUBSCRIBE AND PAY FOR NETFLIX FROM THEIR CURRENT BILL, MAKING TELEFÓNICA THE FIRST TELCO IN CHILE – AND THE FIRST OPERATION OF TELEFÓNICA IN LATIN AMERICA – TO OFFER THIS BENEFIT.

NETFLIX ASKED FOR OUR HELP TO DEVELOP – FROM STRATEGY TO EXECUTION – A COMPELLING CAMPAIGN TO BRING THE PLAN TO THE CONSUMER IN THE EASIEST WAY POSSIBLE. THE GOAL WAS TO PRESENT BOTH COMPANIES AS COMPLEMENTARY WITHOUT EITHER ONE LOSING AUTONOMY OF THEIR OWN BRANDS WHEN FEATURING RECOGNIZABLE NETFLIX CONTENT, DEMONSTRATING A COMMON DESIRE TO OFFER THE BEST IN ENTERTAINMENT.