The Wizard of Oz70th & 75th Anniversaries
WARNER BROS. CONSUMER PRODUCTS
WARNER BROS. CONSUMER PRODUCTS
AS AGENCY OF RECORD FOR THE WIZARD OF OZ, ONE OF THE MOST BELOVED MOVIES OF ALL TIME, BIW WAS TASKED WITH REFRESHING THE FILM’S MARKETING EFFORTS FOR ITS LANDMARK 70TH AND 75TH ANNIVERSARY RE-RELEASES.
THE CLIENT ALSO REQUESTED THAT EACH PROPOSAL ENCOMPASS A DISTINCT FASHION ANGLE.
THE WIZARD OF OZ 70TH ANNIVERSARY
THE RUBY SLIPPER COLLECTION
BIW CONCEPTUALIZED AND FACILITATED THE CREATION OF THE RUBY SLIPPER COLLECTION – A ONE-OF-A-KIND COLLECTION OF RUBY SLIPPER-INSPIRED MASTERPIECES DESIGNED BY 20 OF THE TOP NAMES IN FASHION (INCLUDING CHRISTIAN LOUBOUTIN, JIMMY CHOO, MONOLO BLAHNIK, OSCAR DE LA RENTA, DIANE VON FURSTENBURG AND MORE).
THE COLLECTION’S UNVEILING OPENED MERCEDES BENZ FASHION WEEK, IT THEN TOURED THE GLOBE, AND WENT ON TO RAISE MARKED DONATIONS FOR, AND AWARENESS OF, THE ELIZABETH GLASER PEDIATRIC AIDS FOUNDATION.
THE WIZARD OF OZ 75TH ANNIVERSARY
THE LEADING LADIES OF THE WIZARD OF OZ
BIW HELPED SHAPE AN EXCLUSIVE COLLECTION OF TONNER™ THE WIZARD OF OZ FASHION DOLLS, FACILITATING PARTNERSHIPS WITH 20 OF FASHION’S FAVORITE DESIGNERS WHO EACH CREATED THEIR OWN ONE-OF-A-KIND INTERPRETATION OF OZ’S FAVORITE LEADING LADIES.
PARTICIPANTS INCLUDED MARC JACOBS, BETSEY JOHNSON, DONNA KARAN ATELIER, BCBG, AND TRINA TURK, TO NAME A FEW.
THE COLLECTION HELD A COVETED POSITION AT NEW YORK’S FAMED THE MUSEUM OF FIT DURING MERCEDES BENZ FASHION WEEK. THE CAMPAIGN BENEFITED HABITAT FOR HUMANITY’S THERE’S NO PLACE LIKE HOME PROGRAM.
THE 70TH ANNIVERSARY RUBY SLIPPERS COLLECTION WAS SHOWCASED IN A TOTAL OF 10 COUNTRIES, INCLUDING A FULL US TOUR, AND GARNERED OVER 200 MILLION MEASURABLE PR IMPRESSIONS.
BIW MANAGED THE LEADING LADIES OF THE WIZARD OF OZ SOCIAL MEDIA CAMPAIGN, WITH THE ADDED CHALLENGE OF AN ABBREVIATED LEAD TIME, GENERATING A TOTAL OF 30 MILLION SOCIAL MEDIA IMPRESSIONS.
BOTH CAMPAIGNS WERE ALSO SUCCESSFUL IN RAISING NOTABLE AWARENESS FOR THE ASSOCIATED NON-PROFIT ORGANIZATIONS.