The Man From U.N.C.L.E.Marketing Concepts
WARNER BROS. PICTURES INTERNATIONAL
WARNER BROS. PICTURES INTERNATIONAL
IN ORDER TO SUCCESSFULLY POSITION THE 2015 THEATRICAL RELEASE OF THE MAN FROM U.N.C.L.E. WITHIN THE LATIN AMERICAN MARKET, BIW WAS TASKED WITH THE CONCEPTUALIZATION AND CREATION OF A WIDE RANGE OF ENTICING MARKETING CONCEPTS TO BE DISTRIBUTED TO WBPI’S LATAM MARKETS.
WBPI HAD SEVERAL BRAND PARTNERSHIPS ALREADY IN PLACE THAT NEEDED TO BE CONSIDERED AS PART OF THE IDEATION AND CREATION OF THE FINAL CONCEPTS.
FINAL CONCEPTS NEEDED TO BE MADE UP OF VARIOUS BUDGET RANGES; FROM LOW TO HIGH, AND CONSIST OF TECHNOLOGIES BOTH COMPLEX AND SIMPLE.
BIW SUCCESSFULLY DEVELOPED CONCEPTS TO COMPLIMENT THE VARIOUS REGIONS’ BUDGETARY AND ACTIVATION NEEDS VIA A BOOK THAT CONTAINED THE ENTIRE MENU OF CONCEPTS.
SENDING THE REGIONS A LIST OF IDEAS GAVE BURBANK CONTROL AND CONSISTENCY AS ACTIVATIONS WERE IMPLEMENTED IN LATAM.